CRUSHIN’ it

Client: Tazo / Pepsi

Tazo approached Sky Pie to announce their growing sustainability efforts in producing a 100% recycled (and recyclable) bottle. Recycling is a cause we actually care deeply about here- but how to inspire other people to WANT to recycle?  MAKE. IT. FUN.
Perhaps pondering about what happens to that bottle after you drop in the bin is not top of mind, but that’s what we set out to change. Real-life recycling systems are rather boring, so we abstracted the machinery into a wondrous Rube Goldberg contraption that simplifies the process into a few (rather unexpected) steps.

Hopefully you’ll agree, recycling is fun for everyone.

Vimeo ‘Best of the Year’ Nominee 2020

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