can i recycle that?

Client: PepsiCo

Recycling has been around for decades. People know what it is and generally want to participate. But ask three people what to do with a pizza box and you’re going to get conflicting answers. Pepsico is hoping to change that. With this series they aim to help folks get answers to some of the most common recycling questions as well as explain the hows and whys behind it. We added some humor, whimsy and a little extra special sauce to keep viewers on their toes- cause why shouldn’t recycling be fun too?

A ‘Zero Waste’ Production
Co-Directed with Marion Favier

MIXED PAPER

CARDBOARD

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