The Champions challenge

Client: Pepsi x KFC

Manchester United superstar Paul Pogba kicks the ultimate trick shot- igniting a chain reaction that will unveil a tasty surprise.

Sky Pie was tasked with creating a global spot featuring a Rube-Goldberg-esque machine that would connect the energy of Pogba, the thrill of a soccer match, and fresh-made KFC + Pepsi.  Uniting talent from New York, Manchester, Paris, Buenos Aires and Graz Austria, we were thrilled to collaborate with a talented team of artists to design and fabricate this crazy (24-foot!) machine and bring it to life. Oh and incase you were wondering, the original score is made entirely of soccer and ASMR-recorded soda and chicken sounds. 🍗🥤⚽️👂

Co-Directed with Marion Favier

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