“LIFE-HACK” & “POWER”

Client: Oral-B

Oral-B challenged us to create stylized social content surrounding their powered toothbrush that would appeal to the sensibility of the Millennial generation.

We created two separate narratives, one giving a playful nod to the daily abuse our teeth endure, and the other whimsically diving inside the mechanical wonders that give the toothbrush its powers.

Art direction in collaboration with Marion Favier.

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