Building on the success of our last interactive Instagram stories, Fendi asked us to don our TAP hats once again. This time we opened a portal into the zany worlds of the ‘Bag Bugs’ - adorable furry charms that you can mix and match as an accessory to their luxury bags. We created miniature worlds for each character and prompted users to guide them ‘home’ to their bags, one tap at a time.

Gold Award Winner: SNACKABLE CONTENT AWARDS